[ 01 // Introduction ]
MARK
RUMAHORBO
Digital strategy and transformation analyst. Bridging technical architecture with executive decision-making. Supporting target operating model design and technical roadmaps for major financial institutions.
Location
Jakarta, Indonesia
Status
Exploring Full-Time Roles
Profile Outline
PwC South East Asia Alum
Financial Services Strategy & Operations
Core Focus Fields
[ 02 // Profile ]
Operating
Perspective
Bridging pure computer science architecture with executive-level target structures.
Holding a Bachelor of Computer Science (BCS) from Universitas Gadjah Mada, I specialize in structuring technology implementations, target operating model configurations, and process reengineering plans for high-value industries. My background allows me to navigate technical data silos while formulating strategic frameworks tailored for C-suite decision-makers.
My experience at PwC South East Asia Consulting focused on mapping as-is workflows against international benchmarks (APQC) and formulating target governance structures (financial regulatory frameworks). I construct board-ready models that align multi-entity corporations with regional business requirements.
[ 03 // Engagements ]
Consulting Record
ARCHIVE OF ENGAGEMENTS AT PRICEWATERHOUSECOOPERS (PwC) SEA CONSULTING
AND PRIVATE ENTERPRISES.
PwC South East Asia Consulting
Financial Services Strategy & Operations (May 2025 – May 2026)
Conglomeration Target Operating Model (TOM)
01 // Institutional Scope
Following OJK regulations mandating conglomerates to implement structured, integrated governance (PIKK), the parent banking entity required a unified operational and governance roadmap coordinating 6 total business entities (including securities, insurance, and asset management) to achieve strategic scale synergies.
02 // Technical Analysis
Baselined current-state configurations across all 5 subsidiaries. Evaluated operational compliance under PIKK structural parameters. Mapped end-to-end processing across 40+ independent Standard Operating Procedures (SOPs) to isolate opportunities for cross-entity operational alignment (such as unified SME product development frameworks).
03 // Deliverables
Constructed a standardized group-wide RACI governance model. Authored executive solutions and tactical slide components deployed directly to client Boards of Directors (BoD), Commissioners (BoC), and Executive Committees (ExCo), achieving high alignment and approval.
Life Insurance Market Intelligence
01 // Strategic Scope
A regional Sharia insurance leader targeted a 3x expansion of its premium volume and overall client acquisition pipeline over a 3-year execution window. They required deep intelligence on competitor strategies across global and regional markets to identify product development and market penetration levers.
02 // Benchmarking Model
Designed and built a regional analysis framework leveraging Gross Written Premium (GWP)-to-GDP performance indices. Tracked competitor distributions across South Asia, Southeast Asia, and the Middle East, compiling profiles of 10+ major competitors and mapping 30+ distinctive product lines.
03 // Value Addition
Aggregated 5 years of competitor financials and macroeconomic trends into executive-level slides. Managed operational project coordination plans as PMO Support for a joint 7-person team spanning strategy and actuarial practices, ensuring continuous deliverable flow.
Enterprise Business Process Reengineering (BPR)
01 // Process Scope
A major state-owned holding logistics group and 6 associated operational subsidiaries experienced operational delays, workflow gaps, and overlapping procurement, finance, and logistics operations. A group-wide process rationalization was required.
02 // APQC Mapping
Led mapped diagnostics of the Procurement and QHSSE processes, utilizing the APQC process framework to achieve uniformity. Facilitated ~20 structured workshops with key client managers to identify operational choke points, division overlaps, and control anomalies.
03 // Deliverables & Re-design
Redesigned 130+ distinct to-be process maps. Proposed 30+ functional redesign blueprints and defined 100+ KPMs to benchmark Shared Service Center (SSC) capabilities. Presented results directly to PwC Partners and Client VPs.
Sales & Marketing CRM Transformation
01 // Integration Scope
A leading state bank aimed to unify sales and marketing operations by adopting Salesforce Sales and Marketing Clouds. They required integrated mapping across 50+ core banking, legacy CRM, enterprise data management (EDM), and knowledge base environments.
02 // Architecture Analysis
Owned the underlying application interaction and data architecture mappings. Indexed and aligned 100+ critical target client data parameters to build and maintain the project's comprehensive Requirements Traceability Matrix (RTM).
03 // Tactical Enablement
Co-authored a 3-stage CRM transition plan, compiled technical terms of reference (ToR), and developed a functional scoring matrix to analyze vendor proposals, successfully de-risking system integrator onboarding.
Proposal Development & Competitive RFPs
Direct Collaboration with Senior Managers & Directors
[ Key Sectors & Accounts Target Map ]
01 // CENTRAL BANK
CRM Cloud Migration
02 // PUBLIC HOSPITAL
Salesforce Core CRM
03 // HEALTH MINISTRY
Cloud Infrastructure
04 // FINANCE MINISTRY
Asset Operating Model
[ Core Deliverables Portfolio ]
Served as key delivery engine for competitive public and commercial tenders. Drafted integrated end-to-end bid elements including structural competitor benchmarks, complex pricing models, resourcing allocations, and project execution schedules.
Additional Professional Experience
Operations & Analytics
Private Agribusiness & Retail Enterprise
- Configured integrated spreadsheet logs to track daily operations, feed-to-egg yield efficiencies, and asset costs, locating high-waste areas.
- Constructed a customized yield tracking dashboard using a React front-end application to increase operating transparency.

Cybersecurity Operations
Naga Cybersecurity
- Tracked daily corporate digital endpoint security alerts using Trellix EDR to assist senior operations analysts in isolating threats.
- Assisted with policy review and documentation of operational security controls using NIST-aligned concepts.
[ 04 // Education ]
Academic Background

UNIVERSITAS GADJAH MADA
Bachelor of Computer Science
Specialized in system analysis, structured databases, and computational analytics.Thesis: Binary Static Analysis via Instruction/Operand Extraction & AHC.
GPA: 3.59/4.00 (Cum Laude)
UNIVERSITÄT
LEIPZIG
Exchange Semester // DAAD Scholar
Enrolled in advanced digital humanities, interface studies, and computational structures under German DAAD scholarship.
YOGYAKARTA INDEPENDENT SCHOOL
International Baccalaureate Diploma
Rigorous global pre-university program focusing on Design Technology, English Literature, and Environmental Systems.
[ 05 // Leadership ]
STUDENT
LEADERSHIP
CROSS-FUNCTIONAL STAKEHOLDER MANAGEMENT AND EVENT DIRECTION ROLES.
Event Chairman
Chaired UGM's National UI/UX tech seminar. Managed cross-functional operational squads (including speakers logistics, corporate marketing, and digital administration) ensuring high event performance and execution.
Brand & Communications Lead
Supervised a 3-person creative cohort tasked with establishing complete visual design guidelines, event frameworks, and public campaigns across our core structural programs.
[ 06 // Capabilities ]
Methodologies & Tools
Transformation & Advisory
9 Key Operations Focuses
Functional Strategy
10 Functional Skills
Tools & Languages
Technologies & Communication
[ 07 // Connection ]
Initiate Outreach
Available for strategic opportunities across target operating model mapping, process architecture design, and technology transformation groups.
Direct Communication
mark.real.rumahorbo@gmail.com