01 — INTRODUCTION
Mark
Rumahorbo
Digital strategy and transformation professional bridging technical architecture with executive decision-making. Delivering enterprise solutions for leading banks and insurers.
Location
Jakarta, Indonesia
Current Status
Exploring Full-Time Opportunities
Current Role
Consulting Intern
PwC South East Asia Consulting
Core Capabilities
02 — ABOUT
Professional Profile
Bridging the gap between technical architecture and executive strategy.
I am a digital transformation consultant with a Bachelor of Computer Science (BCS) and consulting experience at PwC South East Asia. I specialize in translating complex operational bottlenecks and siloed data into executable transformation roadmaps for leading financial institutions and State-Owned Enterprises (SOEs).
My technical foundation allows me to seamlessly navigate Salesforce architectures and lead APQC-aligned process reengineering. However, my core value lies in executive storylining, structuring deep technical analyses into Target Operating Models (TOM) that empower client VPs and Directors to make confident, data-driven decisions.
03 — PROFESSIONAL EXPERIENCE
Consulting Experience
Strategic consulting projects delivered at PwC South East Asia and independent engagements.
PwC South East Asia Consulting
Consulting Intern, Financial Services Strategy & Operations
Conglomeration Target Operating Model
Operating Model & Governance Design
Designing a group-wide Target Operating Model for a major financial services conglomerate spanning 6 entities. The engagement covers governance structures, cross-entity process alignment, and shared services standardization to unlock operational synergies at scale.
Currently active engagement.
Life Insurance Market Intelligence
Growth Strategy & Benchmarking
The Challenge
Indonesia's leading Sharia life insurer set an aggressive target to 3x their revenue and customer base over 3 years. To maintain their #1 market position, they needed to identify winning strategic initiatives by analyzing top-performing players locally and globally.
The Action
Built a proprietary GWP-to-GDP benchmarking model. Synthesized 5 years of macroeconomic and competitor data to evaluate 10+ top players and 30+ products across Southeast Asia, the Middle East, and South Asia to uncover alternative growth levers.
The Impact
Delivered executive-ready market intelligence that provided leadership with a clear, data-driven view of penetration gaps and global best practices, directly informing the strategic roadmap required to achieve their 3-year hyper-growth target.
Enterprise Business Process Reengineering
BPR Initiative
The Challenge
High operational fragmentation across a state-owned holding company and 6 subsidiaries, leading to redundant manual workflows, control gaps, and delayed inter-departmental processes.
The Action
Actively involved in a multi-stakeholder diagnostic via 20+ executive interviews. Mapped and redesigned 130+ business processes (Core Business, Procurement, Finance, QHSSE) against global APQC benchmarks.
The Impact
Delivered 30+ strategic organizational design recommendations, Target Operating Models (TOM), and 100+ KPIs to Partner/Client VP leadership, establishing a standardized blueprint required for the group's enterprise-wide business and digital transformation.
Sales & Marketing Transformation
Enterprise CRM Strategy
The Challenge
A state-owned bank suffered from heavily siloed customer data across distinct marketing, sales, and product systems. This fragmentation resulted in untracked leads, redundant customer outreach, zero personalization, and critical blind spots in KYC/AML capabilities.
The Action
Led the Tech & Data workstream to architect a unified enterprise CRM ecosystem. Engineered the Data Architecture and Flow Diagrams, defining current-to-target mapping for 100+ data fields across 50+ complex system integrations to eliminate departmental silos.
The Impact
Established the foundational technical blueprint to enable cross-selling and centralized lead tracking. Co-developed a 3-phase roadmap and robust vendor scoring model, successfully preparing and de-risking the bank's upcoming public tender for CRM System Integrators.
Naga Cybersecurity
Cybersecurity Intern
NIST-Based Security Assessment
Threat Analysis
- Monitored daily endpoint security alerts using Trellix EDR, supporting senior analysts by documenting initial triage and gathering data on potential security events.
- Assisted with security policy reviews and documentation, utilizing NIST-aligned security controls to help evaluate and improve client security postures.
- Collaborated with the consulting team in a fast-paced cryptosecurity startup, helping to translate technical endpoint findings into actionable reports for digital asset clients.
Other Experience
Independent and early career roles
Business Operations & Analytics
Family Business
- Established daily Excel-based tracking for egg production, flock age, sales, and operating costs, improving visibility of day-to-day operations.
- Conducted practical feasibility assessment for expansion (farm-adjacent restaurant concept) and supported basic digitization for a second farm business.
04 — EDUCATION
Academic Background
Bachelor of Computer Science
Universitas Gadjah Mada
Yogyakarta, Indonesia
Thesis: Binary Static Analysis Through Instruction and Operand Extraction and Agglomerative Hierarchical Clustering (AHC)
Exchange Semester
Universität Leipzig
Leipzig, Germany
German Academic Exchange Service (DAAD) scholarship recipient for international exchange program.
International Baccalaureate Diploma
Yogyakarta Independent School
Yogyakarta, Indonesia
Rigorous pre-university program with a focus on environmental systems and design thinking.
Student Council Committee Member
05 — LEADERSHIP
Student Leadership
Demonstrated track record of cross-functional team management and event execution.
HIMAKOM
Computer Science Association
Universitas Gadjah Mada • Oct 2020 – Oct 2022
Event Chairman
Lead RoleNational UI/UX Seminar
Cross-Functional Team Management
- Directed a cross-functional student committee (Liaison, Operations, Marketing) to plan and execute a national-level technology seminar.
- Owned external stakeholder relations, successfully sourcing and securing two industry-expert alumni as keynote speakers, driving an attendance of 200+ participants.
Brand & Communications Lead — Student Talent Campaign
Project Ownership & Design
- Managed a 3-person creative team to establish the end-to-end visual identity, event theme, and digital marketing strategy.
- Oversaw the production of all promotional assets and social media publications, successfully driving engagement for a showcase featuring 20+ performers.
06 — SKILLS
Expertise & Tools
Transformation & Consulting
9 skills
Process & Functional Tech
10 skills
Tools & Languages
7 tools + 2 languages
07 — CONTACT
Let's Connect
Seeking full-time roles in business transformation, process improvement, digital transformation, or consulting.
Email me directly
mark.real.rumahorbo@gmail.com